Transform Your Business with Data-Driven AI Solutions
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In today's rapidly evolving digital landscape, AI is no longer a futuristic concept but a strategic imperative for organizations seeking to gain a competitive edge. However, harnessing the true potential of AI requires a deep understanding of data and a systematic approach to identifying and implementing the right use cases.
Unlock the Power of AI with DataEM
DataEM, with over 30 years of experience in building data-driven systems, offers the expertise and guidance you need to navigate the complex world of AI. DataEM's strategic consulting services empower organizations to:
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Identify and prioritize high-value AI opportunities.
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Develop a clear AI roadmap aligned with your business goals.
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Implement AI solutions that deliver measurable value.
AI Strategic Consulting
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At DataEM, we specialize in unlocking the power of AI to drive smarter decisions. Our approach leverages advanced data analytics to help agencies, brands, and organizations identify high-impact opportunities. By consolidating diverse data sources, we craft AI-driven strategies that enhance business performance, improve customer engagement, increase revenue, and elevate brand visibility. Let us guide you through the seamless integration of AI into your marketing efforts for measurable, data-backed success.
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DataEM's AI consultancy services leverage a proven, structured approach, encompassing the entire AI use case lifecycle:
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DREAM: Imagine a better tomorrow with AI, collect ideas and hypotheses, and align your AI vision with your overall innovation process.
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PLAN: Create a roadmap of AI initiatives, assess and prioritize use cases, and secure commitment from management on budget and resources.
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CHANGE: Implement your prioritized use cases, taking them from concept to reality and adapting as needed.
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SCALE: Measure the impact of your AI solutions, adjust and retrain models as necessary, and expand successful initiatives to other areas of your business.
DataEM Services
For the
Agency
New opportunities on how to transform your wealth of digital data fragments into customer intelligence that supports:
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New Client Growth
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Revenue Expansion
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Client Retention
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Privacy Awareness
For the
Brand
Engage your audiences and customers as they show an active interest in your brand. Improve your visibility to your:
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Digital Landscape
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Digital Data Utilization
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Enhanced Analytics
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Privacy Awareness
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For the
Organization
Improve your incremental customer growth, up sell, cross sell, and retention with:
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Expanded Visibility to the Customer Journey
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Enrich Personalization
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Increase Engagement
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Improve Conversion
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Privacy Awareness
Data Expansion and Unification
From DataEM's perspective, "expansion" means to add (expand) more data so that seemingly diverse behavior can be matched (unified) across marketing channels. This gives a clear view of the "big picture."
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The Big Picture
Think of three incomplete puzzles each representing a marketing channel. There is enough information (data) in each puzzle to get an idea of what some of the people are doing.
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By adding more data (expansion), the activities in each of the puzzles become more obvious.
From the marketing standpoint, each of the puzzles (marketing channels) offers a clearer picture of what is going on. However, the data from all of the channels needs to be unified (pulled together) in order to see the true "Big Picture."
This is what is meant by analyzing the convergence of data from integrated digital marketing channels. DataEM and its Partners have over 25 years of experience with building systems specifically designed to capitalize on the knowledge gained from data expansion and unification. With the onset of the Digital Era, there are simply more puzzles, and each have more pieces.
Contact DataEM today to help you secure your future and help you see the big picture.
Ready to control
Your Digital Data?
Your first step to getting control of your digital data, or your client's digital data, is to have DataEM perform an Audit of your Digital Data Landscape. An Audit employs a proprietary, scientific methodology that visually transfers decades of digital, online marketing experience into a custom view, of your opportunity and *exposure in the digital data landscape.
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* Exposure includes privacy concerns such as the recently passed GDPR (see summary) and California Privacy Act.